13 rule-based checks across your website, GTM container, GA4 events, and consent setup — scored 0–100 with a ranked fix plan.
Detects & audits
No LLM guesswork — every check is deterministic, evidence-backed, and paired with a specific fix and a suggested owner.
Detects duplicate GA4 config tags, overlapping triggers, risky custom HTML, and stub tags with no event names.
Checks whether GA4, Ads, and Floodlight tags are properly gated before cookie consent is granted.
Validates event names against GA4 taxonomy, flags missing required parameters, and catches duplicate events.
Synthetic UTM test on internal links reveals if campaigns are being stripped mid-session, breaking channel data.
Crawls up to 5 same-domain pages and flags any missing GTM or GA4, including JS-loaded tracking.
Parses GA4 Traffic Acquisition exports to surface unassigned traffic, dark traffic, and low key event rates.
Paste your site's URL. Optionally upload a GTM JSON export, GA4 event CSV, and tracking plan for a deeper, more accurate analysis.
The engine crawls your site, parses your GTM container, and validates your event data — all deterministically, in under 60 seconds.
A 0–100 health score, findings grouped by urgency, copy-ready fixes, and a suggested owner for every issue.
Try with sample data
See what the report looks like before using your own files.
Duplicate config tags, missing consent gating, wrong event names — and how to find them before they corrupt your reports.
Everything you need to implement Consent Mode v2 in GTM correctly — triggers, tag sequencing, and testing.
If your UTM parameters disappear after the first click, your channel attribution is silently broken. Here's why and how to fix it.
Our team works hands-on with marketing and analytics teams to implement GA4, build GTM correctly, and keep your measurement stack healthy long-term.
Full GA4 implementation from scratch or migration from Universal Analytics.
Clean container design, Consent Mode v2, and custom event tracking.
Scheduled audits to catch regressions before they affect decisions.
The free plan gives you 5 audits. Subscribe for unlimited access, scheduled audits, team sharing, and priority support.